What Brands need to know about Mobile AR


Mobile AR already has access to over a billion smartphone users, reaching 1.4 billion by the end of 2019. The technology also generated $1.8 billion last year and is expected to double this year. As the highest-grossing software platform in XR with the widest reach, mobile AR is set to revolutionize the industry and become a prolific gateway to virtual reality (VR), AR glasses and mixed reality (MR) adoption in the future.

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This white paper provides an overview of the mobile AR market and audience, and best practices experts of the industry suggest. Key insights of this white paper include:

  • Three in five mobile AR users are millennials, with users 18-35 skewing female. The average age of adult mobile AR users is 13 years younger than non-users (33 versus 46 years old), explaining the reason why social media tops the list in terms of the most popular mobile AR apps.

  • There are almost 3,000 applications created in ARKit for iPhone and over 500 on ARCore for Android. These are the most widely used tools to create mobile AR content.

  • While the technology has tons of potential, it is not a perfect fit for every brand. Brands that master the two main value drivers for AR: utility and delight, will see the most benefit from incorporating AR in their campaigns.


In this white paper you will see:

  • AR will paint the world with data

    • Technology adoption

    • Market size

    • Mobile AR tools

    • Mobile AR apps

  • Best practices

    • How brands are using mobile AR

  • Remaking Space

    • IMAX

    • Retailers

    • Makeup

  • Nowhere to go but up