2019 Year In Review: Digital Games and Interactive Media


The report is SuperData’s 2019 Year In Review focusing on the health of digital games and interactive media market, breakout moments of 2019 and top trends going into 2020. 

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Digital games are up three percent year over year having generated $120.1B in 2019 with $64.4 billion in mobile, $29.6 billion in PC and $15.4 billion in gaming console. SuperData’s findings include:

  • The games and interactive media industry grew 4% in a year with few market movers

  • Free-to-play games accounted for 4 out of every 5 dollars spent on digital games in 2019 thanks to strong performances from mobile games

  • Fortnite clinched the top spot for the second year in a row, generating $1.8 billion in 2019

  • XR revenue climbed 26% to $6.3 billion in 2019 thanks to new headsets like the Oculus Quest

Table of Contents

  • About SuperData, a Nielsen company

  • Executive Summary

  • Digital Games

    • Overview

    • Free-to-play Market

    • Free-to-play Titles

    • Premium Market

    • Premium Titles

  • Gaming Video Content (GVC)

    • GVC Market Overview

    • Esports Brands Partnership

  • Virtual, Augmented  and Mixed Reality (XR)

    • XR Devices

    • XR Games

  • Trends to Watch in 2020