What’s new in the industry
SuperData XR Q4 2020 Update
Widespread consumer adoption of AR/MR headsets is not expected to take off until at least 2023; PC VR game earnings are now on track to rise 119% year-over-year from $86.1M in 2019 to $189M in 2020 thanks to the release of Half-Life: Alyx and other major titles. Read more about worldwide XR market update for Q3 2020.
Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings
Brands that previously reached consumers in real-world settings through physical media like billboards will need to plan for more gatherings to happen inside video games.
SuperData Launches First-ever XR Market Intelligence Platform
SuperData, a Nielsen company, today is launching SuperData XR Dimensions, the most comprehensive, powerful XR business intelligence platform, covering global and regional virtual reality (VR), augmented reality (AR) and mixed reality (MR) segments.
Will the Oculus Quest be the answer to VR’s prayers?
Approaching the Oculus Quest’s launch optimistically, it could be a major game changer.
XR Will Save Enterprise $13.5 Billion In Training Costs
According to SuperData, enterprises that adopt XR training technology will save $13.5 billion that would otherwise have been spent on traditional training that includes instructors, dedicated learning spaces and traveling to remote facilities.
Tribeca brings VR to the masses, but with few surprises
The Tribeca Film Festival has once again embraced the emergence of immersive. Festivals like Tribeca are playing a huge role in helping to legitimize the medium, which is increasingly important as people go bearish on XR. But then again, we will still see a lot of the tried-and-true.