What’s new in the industry
Widespread consumer adoption of AR/MR headsets is not expected to take off until at least 2023; PC VR game earnings are now on track to rise 119% year-over-year from $86.1M in 2019 to $189M in 2020 thanks to the release of Half-Life: Alyx and other major titles. Read more about worldwide XR market update for Q3 2020.
SuperData, a Nielsen company, today is launching SuperData XR Dimensions, the most comprehensive, powerful XR business intelligence platform, covering global and regional virtual reality (VR), augmented reality (AR) and mixed reality (MR) segments.
Approaching the Oculus Quest’s launch optimistically, it could be a major game changer.
According to SuperData, enterprises that adopt XR training technology will save $13.5 billion that would otherwise have been spent on traditional training that includes instructors, dedicated learning spaces and traveling to remote facilities.
Early excitement for the new technology brought a lot of curiosity, but with a modest addition of 250 apps since the last quarter, there aren’t many new ways to experience AR. App developers are also less attracted to the tech now that the hype has come down due to a lack of a clear monetization path.
Apple ARKit and Google’s ARCore apps have access to hundreds of millions of consumers since both platforms offer high-end AR experiences with hardware that’s already in most people’s pockets.