SuperData Staff 1/6/21 SuperData Staff 1/6/21

Games and interactive media earnings rose 12% to $139.9B in 2020

Markets in Asia continue to be the biggest source of revenue for the free-to-play segment.

SuperData Staff 12/18/20 SuperData Staff 12/18/20

Worldwide digital games market: November 2020

Digital games earned $11.5 in November 2020, the highest monthly revenue ever.

SuperData Staff 12/2/20 SuperData Staff 12/2/20

Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year

Changes in consumer buying patterns led to a drop in Black Friday and Cyber Monday digital game revenue in 2020. Game spending is still on track for a record-breaking 2020 but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished the importance of the holiday weekend as a main revenue driver.

SuperData Staff 10/28/20 SuperData Staff 10/28/20

SuperData XR Q3 2020 Update

Widespread consumer adoption of AR/MR headsets is not expected to take off until at least 2023; PC VR game earnings are now on track to rise 119% year-over-year from $86.1M in 2019 to $189M in 2020 thanks to the release of Half-Life: Alyx and other major titles. Read more about worldwide XR market update for Q3 2020.

Carter Rogers 9/30/20 Carter Rogers 9/30/20

Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings

Brands that previously reached consumers in real-world settings through physical media like billboards will need to plan for more gatherings to happen inside video games.

Carter Rogers 7/29/20 Carter Rogers 7/29/20

AAA publishers are doing just fine without E3

So far, it looks like the biggest publishers will be absolutely fine without big conferences like E3, but indie and mid-size developers may fall behind during this new normal.

Carter Rogers 6/17/20 Carter Rogers 6/17/20

Game Makers Need to Plan for the End of the Remake and Remaster Gravy Train

Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.

SuperData Staff 1/2/20 SuperData Staff 1/2/20

SuperData Reports Games and Interactive Media Earned a Record $120.1B in 2019

Overall, digital games are up three percent year over year having generated $120.1 billion in 2019 with $64.4 billion in mobile, $29.6 billion in PC and $15.4 billion in gaming console. SuperData’s findings include:

SuperData Staff 12/11/19 SuperData Staff 12/11/19

SuperData Launches First-ever XR Market Intelligence Platform

SuperData, a Nielsen company, today is launching SuperData XR Dimensions, the most comprehensive, powerful XR business intelligence platform, covering global and regional virtual reality (VR), augmented reality (AR) and mixed reality (MR) segments.

SuperData Staff 11/22/19 SuperData Staff 11/22/19

Russia to Become the Third Biggest European Market for Video Games

SuperData and Wargaming have published a detailed report today on the current state and development prospects of the gaming market in the Commonwealth of Independent States (CIS).

Karim Lahlou 11/7/19 Karim Lahlou 11/7/19

Call of Duty Mobile Players Spend 86% More Time In-Game Compared To Fortnite Mobile

The high engagement rate bodes well for the franchise’s first foray into the mobile segment.

Courtney Sanders 11/6/19 Courtney Sanders 11/6/19

Players aren’t spending on Fortnite like they used to

PC in-game spending revenue has remained static while console in-game spending revenue has slowly declined over the past year. This stagnation in additional content spending across the board is the result of a combination of several different factors:…

SuperData Staff 10/30/19 SuperData Staff 10/30/19

Latest SuperData report focuses on the attitudes and habits of preteen gamers

SuperData, a Nielsen company, today released an in-depth study on preteen gamers ages 7-12 years old.

Bethany Lyons 10/16/19 Bethany Lyons 10/16/19

A KFC dating sim and 4 other ways to reach Millennials and Gen Z through games

Gaming is now a truly mainstream form of entertainment among US consumers, and it is imperative that brands and advertisers understand how to use the medium to reach Millennial and Gen Z gaming audiences. Here are the best ways to engage these consumers through their love of gaming.

Joost van Dreunen 9/11/19 Joost van Dreunen 9/11/19

Joost van Dreunen of SuperData shares his thoughts on Apple Arcade announcement

With the announcement of Apple Arcade gaming subscription yesterday, a new era has officially begun. After initially making billions from freemium titles, Apple is intent on offering premium content for a monthly fee. As mobile gaming starts to reach saturation, platform holders seek for novel ways to differentiate.

SuperData Staff 7/31/19 SuperData Staff 7/31/19

What other games are strategy fans playing?

A SuperData analysis shows that while the titles share a genre, they appeal to distinct audiences. Among gamers who have purchased either title, just 2% have bought both games. This means publishers releasing a strategy game need to focus on a more specific audience than simply “strategy fans.”

Joost van Dreunen 6/6/19 Joost van Dreunen 6/6/19

Thoughts on Google Stadia announcement

A convoluted pricing scheme and bland title inventory tell us that this is a tech play more than a fully formulated strategy to become the leading cloud gaming platform.